Privacy Policy

Last updated: November 2025

FOLO-UP is operated by Irelco Ltd. We respect your privacy and are committed to protecting your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

FOLO-UP (“we”, “us”, “our”) is a digital platform that monitors unsafe and illegal products sold online, tracks marketplace responses, and provides tools for the public, regulators, and other stakeholders to report and understand safety issues.

FOLO-UP is a service by Irelco Ltd (Company No. 15377065, England and Wales).

Information we collect

We may collect and process the following types of information:

  • Information you provide directly, for example when you:
    • submit an unsafe product report or near miss via our forms
    • ask us to check whether a product is safe before you buy it
    • contact us by email or through a contact form
    • subscribe to updates, newsletters, or alerts
    • create or use an account on our services (where available)
  • Information about unsafe products and incidents that you report, such as:
    • links to product listings and screenshots
    • product descriptions, images, and seller details
    • what happened, including injuries, near misses, or safety concerns
    • information about the marketplace, retailer, or seller
  • Technical information such as IP address, browser type, device identifiers, pages visited, and time spent on our site. This may be collected through server logs and analytics tools.
  • Cookies and similar technologies. For more details see our Cookie Policy.

How we use your information

We use your information for the following purposes:

  • to receive, understand, and respond to unsafe product reports and enquiries
  • to check for known recalls and safety alerts and to provide guidance where possible
  • to operate, maintain, and improve FOLO-UP and related services
  • to analyse trends in unsafe products and marketplace behaviour
  • to generate anonymous or aggregated statistics and insights
  • to send you updates or newsletters if you have asked us to
  • to meet our legal obligations and cooperate with regulators where appropriate

Legal bases for processing

We rely on different legal bases depending on the context:

  • Legitimate interests to operate FOLO-UP, investigate unsafe products, and improve online product safety for the benefit of users and the public.
  • Performance of a contract where we provide specific services or subscriptions that you sign up for.
  • Consent for certain cookies, analytics, and marketing communications. You can withdraw your consent at any time.
  • Legal obligations where we are required to keep records or cooperate with regulators or law enforcement.

Sharing your information

We do not sell your personal data. We may share your information:

  • with trusted service providers who help us run FOLO-UP, such as hosting, analytics, and email delivery providers. These organisations are bound by contracts to protect your data and act only on our instructions.
  • with relevant regulators, trading standards services, or online marketplaces where necessary to follow up a serious safety concern, and usually in a way that focuses on the product rather than you as an individual.
  • where we are required to do so by law, or to protect the rights, property, or safety of users or the public.

International transfers

Some of our service providers may be located outside the UK. Where this is the case, we ensure appropriate safeguards are in place, for example UK-approved standard contractual clauses or equivalent protections.

How long we keep your data

We keep personal data only for as long as necessary for the purposes described in this policy, or as required by law. For example, we may keep records of unsafe product reports for a defined period so that we can track follow-up actions and identify repeated safety issues.

Your rights

You have rights over your personal data, including the right to:

  • access a copy of the personal data we hold about you
  • ask us to correct inaccurate or incomplete data
  • ask us to delete your personal data in certain circumstances
  • ask us to restrict how we use your data in certain circumstances
  • object to processing based on legitimate interests or direct marketing
  • withdraw consent where we rely on it (for example for newsletters)

You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data. We would appreciate the chance to address your concerns first.

Contact us

To exercise your rights or ask questions about this policy, please contact us.