From notice-and-takedown to prevention: what UK marketplace reforms could require
The Government’s 2026 consultations propose moving beyond one-by-one notices towards duties that make marketplaces prevent, identify and remove unsafe products. The proposals remain proposals until legislation is made.
- The core product-safety consultation closed for responses on 23 June 2026
- Its four proposed outcomes cover safe products, safe sellers, consumer information and cooperation with authorities
- The proposals include due diligence on repeat offenders and seller contact details
- Higher-risk products could trigger extra documentation, test purchasing or pre-listing checks
- The consultation considers marketplace help with contacting previous buyers during recalls